Thursday, May 1, 2008

Ron Paul's Book Reaches No. 1 on Amazon Sales.

by Walt Thiessen

Could Ron Paul's new book, The Revolution: A Manifesto be an instant bestseller? It's looking good so far. Today is its first day of official release, and already it's up to #1 on the bestseller list. The list changes minute by minute, so it will likely be in a different position when you click on the Amazon link above.

When I reviewed the book a few days ago, I never expected to see this kind of interest in the book. Of course, I also didn't expect the huge groundswell of support Paul received over the past year. Silly me.

Today the Paul campaign sent out a press release in which Dr. Paul said, "Two days ago I did a book signing in New York at the Borders on Wall Street. All 530 copies had been sold before I even arrived....They had underestimated you again."

No kidding. The question now becomes how long the book will remain on the bestseller list. That will depend upon whether the book takes on a marketing life of its own, similar to the way the Paul campaign took on a life of its own via grassroots supporters. Potentially, this is a book that could end up being passed along from person to person to person. For a political book, it's a pretty easy read. Yet, it also touches all the significant topics of the day. If this book becomes America's flavor of the month in May, there's no telling what could happen in following months.

Of course, that's the goal of those who are promoting this latest "book bomb." Time will tell how well it will succeed. I wonder how quickly it can reach one million copies sold?

No comments: